Catalogs have been around since circa 1845, and there is no sign of them losing relevance. The purpose of a catalog is to showcase and sell your products, but it can also be used as an important tool to connect with your customers and strengthen your brand image. In this regard, catalogs have been successful as ever.
Multi-page format of a catalog comes with a number of advantages. It provides you with enough space to be visual about your products, be detailed in your product description, and to share your company’s values, messages, as well as contact information. The studies have shown that catalogs are often passed along among the people with similar interests, which only increases the chances of your product finding the right customer. They are also a great way of promoting your product collections, seasonal actions, and they are fairly easy to distribute.
