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Offset Printing

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What Is Offset Printing?

The offset printing is one of the most common technique, used for printing a wide array of products such as business cards, flyers, magazines, etc. Specifically, the term “offset printing” refers to the process in which the image is being transferred (*offset) from the metal plates to a rubber blanket and then to the printing surfaces (instead of being directly transferred from a lithographic plate to a paper sheet).

It should be noted that the application of this technique requires pre-production preparations. The setup for offset printing involves the production of metal plates (one per color, usually black, yellow, cyan and magenta – CMYK), that need to be etched and applied to a printer roller. Since each color is applied separately, the accuracy of selected colors is easily achieved. In addition, offset printing allows the application of special finishing or varnish at the end of the process.

Image module
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What Is Offset Printing?

The offset printing is one of the most common technique, used for printing a wide array of products such as business cards, flyers, magazines, etc. Specifically, the term “offset printing” refers to the process in which the image is being transferred (*offset) from the metal plates to a rubber blanket and then to the printing surfaces (instead of being directly transferred from a lithographic plate to a paper sheet).

It should be noted that the application of this technique requires pre-production preparations. The setup for offset printing involves the production of metal plates (one per color, usually black, yellow, cyan and magenta – CMYK), that need to be etched and applied to a printer roller. Since each color is applied separately, the accuracy of selected colors is easily achieved. In addition, offset printing allows the application of special finishing or varnish at the end of the process.

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Image module
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Advantages of the Offset Printing

One of the most notable advantages of the offset printing is its cost-effectiveness for the high-volume orders. As the quantity of printed material goes up, the price per unit drastically goes down. The reason for this “paradox” is the specific method of printing preparations. Although the production of metal plates is expensive, the setup fee is absorbed by the diminished price per piece.

There are further advantages of the offset printing. Here are the most important ones:
• Exceptional image quality and color consistency
• Fast turnaround
• Availability of Pantone colors, varnishes, and specialty inks (such as metallic inks)
• Suitable for wide variety of paper sizes and materials

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    Our Offset Products

    Other Offset Products

    • Brochures w/ Mailing
    • Business Cards – Mini
    • Business Cards w/ Shapes
    • Business Cards w/ Round Corners
    • Bookmarks
    • Calenders
    • Club Flyers
    • Door Hangers
    • Envelopes
    • Fold-Over Business Cards
    • Greeting Cards
    • Hang Tags
    • Labels – Cut Sheet
    • Letterhead
    • Mini Menus
    • Notepads
    • Posters
    • Presentation Folders
    • Rack Cards
    • Small Flyers
    • Table Tents
    • Tear Cards

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