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Digital Printing

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What Is Digital Printing?

Digital printing is the modern version of printing technique, invented in 1993. when Indigo launched E-Print 1000, the first digital-offset press.
The process of digital printing begins when the image is sent to printer machine via digital files (such as PDF, PSD, TIFF, etc.) Unlike traditional printing method, digital printing does not require production of printing plates – instead, the digital files, uploaded to the press, are directly transferred onto substrate (paper sheet, fabric, cardstock and other material).

One of the most common questions when it comes to printing services considers the Digital VS Offset dilemma. So, which one is better – digital or the offset printing? There is no universal answer as it depends on the type of your project. While the offset printing is better suited for high-volume orders, digital printing is better suited for the short run. It’s all about cutting costs! When it comes to digital printing, the price per piece is lower for the small amount of copies, but with offset printing, you’ll get the better offer for bulk orders.

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What Is Digital Printing?

Digital printing is the modern version of printing technique, invented in 1993. when Indigo launched E-Print 1000, the first digital-offset press.
The process of digital printing begins when the image is sent to printer machine via digital files (such as PDF, PSD, TIFF, etc.) Unlike traditional printing method, digital printing does not require production of printing plates – instead, the digital files, uploaded to the press, are directly transferred onto substrate (paper sheet, fabric, cardstock and other material).

One of the most common questions when it comes to printing services considers the Digital VS Offset dilemma. So, which one is better – digital or the offset printing? There is no universal answer as it depends on the type of your project. While the offset printing is better suited for high-volume orders, digital printing is better suited for the short run. It’s all about cutting costs! When it comes to digital printing, the price per piece is lower for the small amount of copies, but with offset printing, you’ll get the better offer for bulk orders.

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Advantages of the Digital Printing

Digital printing is constantly evolving and improving. There are many advantages yet to be discovered, but, for now, let’s explore the current benefits.
Time-saving: Digital printing is much faster than the traditional method because it does not require pre-production preparations and setup. Just upload your digital image and the printer will do the rest!
Cost-effectiveness: Since there is no need for the production of printing plates in digital printing, there are no additional fees. However, if you require large amount of copies, you should consider traditional, offset printing method.
Customization: With digital printing, there is room for personalization and customization of your printed material. This is especially important when it comes to direct mail marketing. Digital printing involves variable data printing (VDP), which means that each piece could be unique and personalized according to your customer’s needs and preferences.

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