In order to recognize the importance of this printing service, we first need to understand what mailing and fulfillment is. So, what does this service entail? It should be noted that mailing and fulfillment is one of the most comprehensive and complex printing services. The service itself involves several steps: creation of an effective mail piece, printing the material, enveloping and mailing right to clients’ doors. In addition, this service could include post-mailing support, which refers to tracking of promotional material and measuring the effectiveness of the campaign based on sales goals and data-driven metrics.
In digital age, the importance of the physical mail is often overlooked. Why would you opt for a printing service when you can easily send your marketing material via email? Ironically, some of the recent studies have shown that mailing and fulfillment is more effective than electronic marketing, when done right. Why so? First of all, physical mail won’t go directly to spam folder. It is perfectly safe as it won’t infect your computer with a virus or try and steal your personal information. In addition, mailing material can be personalized so that each piece would contain a different name of the recipient, location and other details. Finally, this traditional marketing tool can be linked and integrated into your online marketing campaign. Engaging and eye-catching print will build brand awareness and will set the standard for all communications with the recipient thereafter.
