The question about the importance of labels practically answers itself – labels are indispensable because they provide the most basic and essential information about a product. Without a label, that clearly states the name and general purpose of the product, you wouldn’t be able to identify it. Of course, aside from the basic information, label should also display specific regulations, ingredients and, if needed, even warnings. Needless to say, failing to expose substantial information could lead to severe repercussions.
The second purpose of a label is to market a product. In fact, it should be noted that, along with original packaging, label is the most important part of your product’s visual identity. This function of label especially becomes conspicuous when it comes to products that have “generic” packaging. For example, cleaning products usually come in bottles of similar size and shape. This is when label comes into play. In order to stand out and to get noticed, your product should have a unique, engaging and eye-catching label.
Finally, consistent labelling builds brand recognition. If you persist in using the same shape, color scheme and logo, consumers will quickly learn to recognize your brand across the different product lines.
